At some point, you'll want to share your great projects with your friends and maybe even the whole world. The media are a big part of getting health study results out to people. A lot of medical researchers use press releases to get good press and spread the word about their study. One day, your career advancement will rely on how well your activities help spread information.

How then do you write press releases that get the most attention for your news? Then you could use the image above as a guide. You could also read our most recent Insider's Insight on how to write press statements if you need more information [1].

Writing a press release is a key skill for researchers and medical writers alike. If you are considering writing a press release, remember these key points:

• Clearly label your communication as a press release.
• Use the five W’s: who, what, why, when and where.
• Get your timing right: communicate in advance.
• Keep it brief - about one page, no more than two.
• Use short sentences and everyday language.
• Include a quote from a key stakeholder.
• Provide your contact details clearly.
• Supply sources of additional information.

When emailing your press release put your copy in the body of the email. Oh, and you might want to remember to use the Niche press release template you can find with our Insider’s Insight.

Have you registered to receive the Insider’s Insights? Niche created the Insider’s Insights as a way that we could share helpful pointers and key learnings gained over the last two decades with our friends and colleagues. Register here.

1. Perfect Press Releases: An Insider’s Insight. Niche Science & technology Ltd., 2018