Since 2013, our Insider's Insights have been a way for Niche to share what we know about important problems in pharmaceutical research and development with clients and friends. We know that many of you have already seen them because of the good comments. In earlier editions, topics have included everything from how to plan a clinical study to how to make professional posters. We have 18 years of experience in this field, which is what we know. These documents are the result of a lot of work and knowledge. These are not the ‘low content’ marketing tools with too-enticing names that you are usually pushed as part of an exercise called "content-driven marketing," which is not what it is. Because we care about each of our Insider's Insights, we don't share them until most of our team has had a chance to comment on them.

You can get the Insider's Insights for free by email (sign up here) or by downloading them from the company website. We hope that these papers will be useful to you for many years to come. Many of you have been kind enough to tell us how to make our papers better and what topics we should cover in future issues.

At Christmas, we like to thank all of our friends and coworkers for the great times we had together in 2016. As part of this, we have been sending out nine of our most recent Insider's Insights along with our holiday wishes. As a little extra fun, we'll be ending the 12 days tomorrow with three ALL-NEW Insider's Insights. We'll talk about things like bibliometrics, self-promotion, and how to write great papers.