Welcome everyone to the first issue of the Frailomic consortium newsletter. We intend to use this newsletter to encourage collaboration and facilitate our multi-stream project endpoints for this exciting project. You can download the newsletter [1].

A vital component of any branding strategy for collaborative projects is the development of an identity. In the first instance, we wanted to establish the preliminary brand identity by agreeing on a logo design and corporate colours. The logo allows for the instant recognition of a brand and reinforces its identity when used in study communications and materials.

We are delighted to share our strong and emotive visual identity. In producing a logo for FRAILOMIC, Niche prepared several different versions that were sent to the partners ahead of the kick-off meeting that took place in Spain in January earlier this year. At the first live meeting, a consensus was taken as to which logo version worked better. From the feedback we received, we concluded that everyone was very pleased with it.

Website registration, the first stage of establishing the FRAILOMIC’s web presence has been completed. The front page can be found on the at the Frailomic website [2]. The feedback received on the website has been very positive.

1. Frailomic consortium newsletter #1
2. www.frailomic.org